As the 2022–2023 NBA Championship draws to a close, Michelob ULTRA lifts the spirits of sports enthusiasts who will assemble to see the Denver Nuggets and Miami Heat matchup. The brewer collaborated with artist Futura to create an original piece of art using its newly designed 2023 Champ Bottles. During the NBA Finals Championship game, the artist’s specially created piece will be disassembled and presented to this year’s victorious team. A bespoke line of goods created in partnership with Futura will be unveiled by Michelob ULTRA to coincide with this significant event in art history.
Like any championship, the NBA Finals were a whirlwind of emotions for athletes and devout basketball fans. Futura, a street art pioneer known for his work during the late 1970s and early 1980s Neo-Expressionism movement, captures the energy and momentum of the 22-23 season through a sense of chaotic relief. The experimental artwork is crafted from 60 of Michelob ULTRA’s 2023 Champ Bottles. Embedding these bottles into a wooden canvas, Futura painted each bottle using various spray paints, layering pigments atop one another as a cathartic visual experience. During the NBA Championship, this artwork will be deconstructed and later gifted to this year’s winning team in co-branded collectors boxes.
Team members will discover a unique abstract painting by Futura and an original greeting card made just for them by Michelob ULTRA when they open the package. The area where each bottle was taken from the canvas is marked on a vellum overlay that has been put to the image, thus preserving this important basketball historical moment. With the 2023 Champ Bottle laying beneath, Futura provides a special send-off to the winning team. Each bottle for the winning group will display vivid graphics from the real-time abstract artwork by Futura.
Alongside its revamped championship bottles, Michelob ULTRA will release limited-edition merchandise, designed by Futura. The wearable capsule showcases Futura’s distinct approach to expressionist art, inviting sports fans to celebrate their team’s championship journey in style. Fans looking to get their hands on the new bottle and custom merch can submit a data form on Michelob ULTRA’s dedicated giveaway page by June 30. Only one winner will receive a bottle from Futura’s custom artwork; other giveaway applicants have a chance of winning Futura-designed merch or a mini hoop set.