Real Madrid and have just introduced their new home jersey for the 2023/24 season, and it honors the minimalist and all-white aesthetic that has bonded fans and players of the club for more than a century. Real Madrid will be playing their home games at the Bernabeu Stadium in Madrid.
As the Spanish super club has gone on to become one of the most decorated clubs in the world, the team’s all-white uniform has become synonymous with the city of Madrid. In light of this, the new uniform of the team that has won the Champions League a record 14 times has a simple, quiet appearance. The color scheme is primarily white, with yellow flecks here and there, and a navy layered crew neck flat knit collar. Additionally, a prominent navy stripe runs vertically down the side of the uniform.
However, despite the fact that the new jersey for Real Madrid looks like an updated version of a classic, the strip boasts a first-of-its-kind feature: a detailed insertion of the club’s catchphrase, “Hala Madrid!” on the collar. This term is a war cry that frequently rings around the terraces of the Santiago Bernabéu Stadium.
In addition, the on-field iteration of the shirt is optimized using HEAT.RDY technology, which makes use of innovative materials to promote airflow and makes players feel cooler. This technology is utilized in both the on-field and fan versions of the shirt. The sweat-wicking and absorbent AEROREADY materials that come with the fan version of the gear are designed to keep the body feeling dry while it is being worn.
Real Madrid’s men’s and women’s football teams, as well as its women’s basketball athletes, representatives from its youth academies, and players from its Genuine team who compete in the La Liga Genuine, are all featured in the latest Madrid drop’s “family photo,” which is a celebration of the new jersey and its ability to unite. The photo also brings together players from Real Madrid’s Genuine team, who compete in the La Liga Genuine.
You can have a look at the new Real Madrid shirt up above, and you’ll get your first chance to see it in real life when the club starts its pre-season tour across the United States. Additionally, the jersey may be purchased on the official Real Madrid webstore as well as through adidas shops as of right now.